乔布斯缺席Macworld大会，健康流言再起(翻译)

Steve Jobs health rumor is back just in time for Macworld

Opinion

By Wolfgang Gruener

Tuesday, December 30, 2008 16:52

vote nowz up! Opinion - We leave it up to you to make up your mind whether there are in fact health issues that prompted Steve Jobs to skip out of the final Macworld keynote in January. We at TG Daily don’t know whether Apple is in fact stating the truth that it simply does not see any value in Macworld anymore, but we have to admit that it is rather strange that Steve Jobs does not deliver one last Macworld speech. But then, this final speech could be a nice platform to introduce a new CEO, if Jobs is tired of Apple and is simply packing his bags to spend more time with his family. Given the way Apple’s PR handled the public concern of Jobs’ health, it should be no surprise that questions about Jobs’ health are surfacing once again. Gizmodo posted an article earlier today, accusing Apple of misrepresenting the true reasons for Jobs decision to stay away from Macworld. The site quotes industry source, which clearly points to Steve Jobs’ health and a possible retirement. There is plenty of room for interpretation of the message and Gizmodo spends a few lines on trying to figure out what the message could mean. Gizmodo certainly could have handled the post differently and if someone’s health is concerned, common sense would suggest that an industry source, even if it was previously 100% correct, may not be enough for an article. However, Apple has not handled the Steve Jobs health topic with the necessary care either - and if Gizmodo’s report in fact is correct, the company is acting irresponsibly and is certain to face a financial blow and lawsuits: As of now, we have seen no preparations for a transition to a new CEO – zero, zilch, nada. Today, Apple is Steve Jobs and Steve Jobs is Apple. It is as simple as that. However, we do hope that Steve Jobs is just fine and is simply ready to retire. If you think about what he has done for the company he founded since his return in 1997, the retirement is well-deserved.

乔布斯缺席Macworld大会，健康流言再起

视点

作者：Wolfgang Gruener

2008.12.31 周二 16:52

对于史蒂夫乔布斯是否的确因为健康原因放弃在一月份Macworld大会上的演讲，我们将让读者自己做判断。

TG Daily不敢说苹果公司的这种方式仅仅是为了表明不再看中Macworld大会的价值，却不得不说史蒂夫乔布斯不在Macworld大会上做最后一次演 讲，是一件非常奇怪的事情。如果乔布斯从苹果公司退休，专心致志于家庭生活，那么这最后的演讲将是介绍公司新CEO的绝好机会。

看看苹果公司公共关系人员处理公众对乔布斯健康的关心的手法，就不会惊讶于对此事情的疑问风云再起。Gizmodo今天早些时候发表了一篇文章，指责苹果 公司歪曲乔布斯避开Macworld大会的真正原因。这篇文章引用了业内人士的话，业内人士明确指出了史蒂夫乔布斯的健康情况和退休的可能性。业内人士的 消息里还有很多猜想的空间，Gizmodo试图用他的理解和话语解释消息可能的含义。

Gizmodo完全可以用别的方法处理这篇文章。如果话题涉及某人的健康，通常情况下某个业内人士的话不足以作为一片文章的佐证，即便他的消息曾经是百分 之百准确。同样，苹果公司在处理乔布斯健康话题时也不够谨慎。如果Gizmodo的报告事实上是正确的，那么苹果公司的处理方法就很不恰当了，并且还会面 临财务和法律上的风险。到目前为止，我们还看不到CEO变更的任何迹象——完全没有。今天，苹果公司就是史蒂夫乔布斯，史蒂夫乔布斯就是苹果公司，简单明 了。

但是，我们的确希望史蒂夫乔布斯身体安康，只是要准备退休了。回想他自1997年重掌苹果这个他一手创立的公司，到今天他所为公司所做的一切，他的退休也是当之无愧的。